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Case study 04 / Beauty, editorial & digital

BeautySouth
Africa.

Beauty with a point of view.

An editorial website and a vibrant social presence, brought together through considered design, product photography and content that makes people stop and look.

Montblanc fragrance photographed with pink orchids, vanilla, amber and turquoise water
Fragrance / Product storytellingBeauty South Africa
The work

Website · Social media · Content creation

The platformbeautysouthafrica.com
The community@beautysouthafrica

01 / The editorial website

A destination for
beauty discovery.

Expert advice, product reviews, launches and beauty inspiration. A clear editorial structure gives every story a place and readers a reason to explore.

From the first click

Good stories.
Clear journeys.

A distinctive pink masthead, useful categories and an image-led homepage bring the publication’s personality into the browsing experience.

  • 01
    Editorial hierarchy

    Featured stories and reviews lead the way.

  • 02
    Easy exploration

    Skin, fragrance, hair, nails and beautiful living, all easy to find.

  • 03
    Connected touchpoints

    Social content and newsletter sign-ups extend the reader journey.

Explore the website
beautysouthafrica.com
Beauty South Africa homepage showing its pink navigation, featured NUXE story, reviews, competitions and newsletter
Website / Editorial experienceView full capture
Beauty South Africa Instagram profile with branded highlights and a colourful grid of fragrance, skincare and product content
Instagram / @beautysouthafrica

02 / The social presence

Made to be seen.
Built to be followed.

A feed with colour, character and consistency. Each post adds to a recognisable beauty destination while giving individual products their own moment.

  • 01
    A recognisable visual language

    Thoughtful styling and a consistent editorial point of view across the feed.

  • 02
    Content with range

    Product stories, launches, event coverage and fresh beauty discoveries.

  • 03
    A connected experience

    Social discovery works alongside the website to keep the publication in view.

Explore the Instagram feed

03 / Product stories & content

Every product.
A different story.

From tactile fragrance compositions to bold colour stories, the setting, lighting and styling give each product a distinct personality. Carefully written captions complete the story.

GUESS Iconic Sublime and Iconic Blue fragrances styled with eucalyptus, dried grasses and a textured blue background
01 / GUESSFragrance story

Texture sets the tone.

Botanical details, layered surfaces and a considered palette put the fragrance at the centre of the composition.

View the full post
Bio Sculpture nail colours held by hands with vibrant pink, turquoise and yellow manicures against a clean neutral background
02 / Bio SculptureColour story

Colour does the talking.

A clean backdrop lets the collection’s vibrant shades and expressive styling create an immediate visual impact.

View the full post
The thread through it all

One editorial point of view.
Many ways to tell the story.

View the featured Montblanc post

The outcome

An online presence
with real personality.

A connected editorial website, social presence and content library that bring Beauty South Africa’s identity to life. Readers can discover useful stories, explore new products and keep coming back for more.

Let’s create something worth noticing
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